First, let us start off with what the NIL is. NIL is short for name, image, and likeness. NIL leads college and high school athletes to a way to make money based on their NIL. Companies small or big can reach out to these student-athletes. They can have them post a five-second video or a picture with their product and in return, the athletes get paid. It’s quick and easy.
Highschoolers accessibility to the NIL
If you are currently a student-athlete in high school, start looking out for NIL deals. It is a really great opportunity for young athletes to start making a brand for themselves early on in their careers.
The main question you may have is, does my state allow high school students to monetize my NIL? Or when will they allow us to?
“The current regulations prohibit student-athletes from monetizing their NIL. However, MHSAA administration has confirmed this is “a discussion on the table” and current inquiries around student-athlete NIL opportunities are being handled on a case-by-case basis,” says Braly Keller a current NIL and business insights manager for the opendorse company.
Michigan is currently one of the few states that is still undecided.
Exceptional money before playing your first game
Justin Cohen A staff writer for one37pm explains how Bronny James is currently the most-paid college athlete from NIL. His father has bought him ties from different brands like Beats by Dre, Nike, PSD underwear brand, PlayStation, and advertising for movies (such as Fast and Furious franchise), etc. The article also talked about how Bronny has already made 6,000,000+ without playing a single game in college since he is now a freshman.
“The most famous college athlete who’s yet to play a single second of collegiate sports is undoubtedly Bronny James. Son of Los Angeles Lakers forward LeBron James, Bronny has basically been in the spotlight since he was born. Because of the ties that LeBron has to huge corporate entities like Nike and Beats by Dre, Bronny already has some big deals in place,” Justin Cohen
NIL’s helping hand to walk on’s
Walk-on athletes are having a new way to pay for their tuition and play the sport they love in new ways that make their lives less stressful. Walk-on athletes would usually have to go to school, practice, and work when NIL wasn’t around
“announced today its “Walk-On of the Week” program that will award Name, Image and Likeness deals to walk-on collegiate athletes across the country,” says Walk-On’s Sports Bistreaux
If you are a high school or college athlete I hope this article helps you know what NIL is and what it can do or help you benefit from it.
